Satellite Industries strengthens its European presence with the acquisition of Atlas Sanitation

Brussels, 3 October 2025 – Satellite Industries, the world’s leading manufacturer of portable sanitation products, proudly announces that it has acquired Atlas Sanitation Products B.V., a well-established supplier of urinals, handwash stations and consumables, among which the popular Pluto® freestanding urinals, based in Zoetermeer, The Netherlands.
Welcoming Johan van Zuijlen
We are excited to welcome, Atlas’ co-founder, Johan van Zuijlen, in our team in order to manage all sales of Satellite and Atlas products in the Netherlands and Flemish-speaking Belgium. With nearly three decades of experience, Johan is one of the portable sanitation industry’s most respected experts in Europe. Renowned for his customer-first mindset and vast network of long-standing relationships, he brings a unique mix of personal touch, contagious energy and sense of humor to the Satellite family.
“Over the past year, we've been searching for the best future for our wonderful company,” says Johan van Zuijlen. “With Satellite, I foresee a fantastic future for our employees and customers! I'm happy and proud that Satellite wants to continue expanding our company together with me. I will continue to do the things I like the most and I am good at: designing and developing new products and serving all our customers, without exception, in the way I've enjoyed doing for many years.”
Reinforcing Local Service and Capacity
Satellite Industries has long been rooted in the Dutch-speaking market. Following the integration of Atlas, Satellite will once again operate a local warehouse and sales office in Zoetermeer, supported by a core team of employees.
Driven by strong customer demand for fast delivery and fully assembled units, the Zoetermeer warehouse will be stocked and equipped to assemble the most popular portable toilets and related products. Atlas products will also be stocked everywhere else in Europe. This mirrors the successful approach at Satellite’s other European hubs, reinforcing the company’s commitment to proximity and reliability.
The Best of Both Worlds
The integration of Atlas’s people and service excellence with Satellite’s global strength provides customers in the Netherlands and Flemish Belgium with the best of both worlds:
- The familiar, personal service of Johan and the Atlas team.
- Access to Satellite’s extensive product portfolio, including portable toilets, urinals, handwash stations, consumables and Sanitrax vacuum systems.
- Local stock and assembly capacity in Zoetermeer for faster turnaround.
“Atlas has built a strong reputation for speed, responsiveness, and personal service,” says Georges Köller, Managing Director, Satellite Industries EMEA. “We are excited to welcome Johan and his team to Satellite. Together, we will strengthen our presence in this important region and ensure customers benefit from a powerful combination of local care and global resources.”
About Satellite Industries
Satellite Industries is the largest portable sanitation manufacturer in the world and in Europe, with more than 30 years of presence in Europe. We offer the most comprehensive range of solutions, from the simplest portable toilet to advanced luxury trailers.
Our unmatched production capacity, combined with nine European sites, ensures customers benefit from both local expertise and global strength. Recent innovations include:
- Sanitrax Vacuum Technology – a fresh-flush system for events and long-term projects.
- Scanvogn Trailers – lightweight, durable mobile units for construction and events.
For more information, please visit www.satelliteindustries.eu.
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Satellite Industries is the largest manufacturer of portable restrooms, restroom trailers, restroom trucks, septic trucks, slide-ins, unit haulers, vacuum technology, modular solutions, consumables and deodorizers.
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